BLACKPINK’s Jennie was the star of Beats by Dre’s Summer 2024 campaign for the new Beats Solo Buds.

Showcasing her signature sleek style, Jennie sported a polished all-black outfit paired with a long ponytail, highlighting her effortlessly chic aura. 

The campaign also teased an unreleased rap track from Jennie, adding a personal touch to the promotional video. 

The Beats Solo Buds, promoted as “mighty small earbuds with incredibly big sound,” offer up to 18 hours of battery life and come in four striking colors: Matte Black, Transparent Red, Storm Gray, and Arctic Purple. 

This collaboration continues Jennie’s strong presence in the fashion and tech industries, further solidifying her status as a global trendsetter.