Jennifer Aniston has officially launched a new fragrance line under her beauty brand LolaVie, a name with a personal meaning she has kept private. Known for her previous ventures in the beauty space, Aniston has been involved with haircare through brands like Living Proof and wellness through her collaboration with Vital Proteins.

 Although LolaVie initially focused on haircare products like a popular glossing detangler, the brand's new step into fragrances shows Aniston's intent to expand her influence further in the beauty industry.Interestingly, this isn’t her first foray into perfumes. In 2010, Aniston released a fragrance initially intended to be called LolaVie but later launched under her own name. This new fragrance under the revived LolaVie brand signals a more focused and cohesive approach to her personal beauty ideals